Full-Service Digital Marketing
Trellis Marketing provides SEO, website design and redesign, Google Ads management, Facebook and Instagram advertising, Local Services Ads support and marketing analytics. We help businesses improve how customers find them, evaluate their services and make contact.
Start with the business problem: weak search visibility, an outdated website, poor-quality leads or tracking you cannot trust. We review the relevant information and recommend which work should happen first. AEO and GEO are considered within the search strategy where they address a useful, identifiable gap.
Based in Texas. Working with businesses across the United States.
At a Glance
Trellis Marketing is a full-service digital marketing agency providing website design, website redesign, SEO, AEO, GEO, PPC and Google Ads management, Meta advertising, Google Local Services Ads management and marketing analytics.
The services are designed to work together. Website structure affects search. Search data influences content. Paid campaigns reveal customer intent. Analytics shows what produces meaningful actions. AI-assisted analysis helps process larger amounts of information so human strategy can focus on the decisions that matter.
Most businesses already have marketing activity.
The problem is often that nobody is looking at the whole picture.
What is actually working?
Trellis approaches digital marketing as one connected system. That means we evaluate how the website, search visibility, AI visibility, paid campaigns, content, analytics and conversion paths affect one another before deciding where to invest next.
Decision Support
You may not need everything at once. These are the signals that usually point to each service.
You may need
if any of these sound familiar:
You may need a
if any of these sound familiar:
You may need
if any of these sound familiar:
You may need
if any of these sound familiar:
You may need
if any of these sound familiar:
You may need
if any of these sound familiar:
You may need
if any of these sound familiar:
You may need
if any of these sound familiar:
You may need
if any of these sound familiar:
Core Services
Each service has its own dedicated page, and each is planned to strengthen the others.
A business website is where organic traffic, paid traffic, referrals, AI-driven discovery, brand research and conversion paths eventually meet.
Trellis website design is planned around search demand, customer intent, information architecture, conversion paths, SEO, AEO, GEO, mobile usability, page performance, structured data, internal linking, analytics and content scalability.
Explore Website DesignRedesigning an established website is different from starting from scratch.
Before rebuilding, a Trellis website redesign evaluates high-performing URLs, search rankings, organic landing pages, backlinks, metadata, content quality, internal links, conversion paths, schema, analytics and redirect requirements.
Explore Website RedesignSEO helps businesses become more visible when people search for services, products, problems and answers.
Trellis search engine optimization can include keyword and topic research, search intent analysis, technical SEO, on-page optimization, internal linking, content strategy, local SEO, entity optimization, site architecture, structured data, competitive analysis and performance analysis.
Explore SEOAEO helps structure content so search engines and AI-powered answer systems can understand important information quickly and accurately.
Trellis AEO can include direct-answer sections, question-based headings, definitions, concise summaries, FAQ architecture, semantic HTML, structured data, entity clarity and strong internal linking.
Explore AEOGEO focuses on the signals AI-driven search and research systems use to understand brands, services, expertise and topical authority.
Trellis GEO strategy can include entity development, brand consistency, topical authority, first-party expertise, original analysis, structured content, author and company information, supporting citations, schema and earned mentions.
Explore GEOPaid search creates immediate visibility for high-intent searches.
Trellis PPC management can include campaign structure, keyword targeting, negative keywords, geographic targeting, landing-page alignment, conversion tracking and lead-quality analysis.
Explore PPCMeta advertising can help businesses reach defined audiences across Facebook and Instagram, build awareness, retarget prospects and generate leads.
Campaign strategy can include audience testing, creative testing, lead generation, retargeting, video, offer testing and landing pages.
Explore Meta AdvertisingFor eligible businesses, Local Services Ads can generate calls and messages directly from Google.
Trellis can support LSA programs through account setup, service selection, market targeting, profile optimization, lead review, budget analysis and performance monitoring.
Explore Local Services AdsUseful data is accurate, connected and tied to business decisions.
Trellis can help with GA4, Google Tag Manager, Google Search Console, ad-platform conversion tracking, form tracking, call tracking, lead-source analysis, landing-page performance and CRM attribution where available. See analytics and data.
Explore Analytics & DataModern Search
SEO focuses on traditional search visibility through technical quality, content, relevance, authority and user experience.
SEO servicesAEO focuses on making useful information easier for search and AI answer systems to retrieve, understand and summarize.
AEO servicesGEO focuses on broader entity, authority and citation signals that help generative systems understand who the company is, what it does and where its expertise fits.
GEO servicesA strong modern search strategy can use all three.
Depending on access and project scope, Trellis may review:
The service recommendation should come after the diagnosis.
Where data is available, the ongoing content process should evaluate:
Pages with meaningful opportunities can then be prioritized for technical improvements, content expansion, stronger answers, better trust signals or conversion changes.
AI + Human Strategy
AI is an analysis tool. It is not the strategy.
Trellis uses AI-assisted tools to process more information, faster:
Then humans determine what matters.
A new website, an ongoing SEO program and advertising management involve different work. We identify the priority problem, the relevant services and the implementation requirements before recommending a scope.
You should be able to see what is included, which information or access your team needs to provide and how progress will be assessed. If multiple services are needed, we explain how they support the same goal and which should begin first.
Trellis can support local service businesses, professional services, multi-location businesses, home service companies, healthcare and wellness brands, legal and financial services, B2B organizations, ecommerce brands, growth-stage businesses, businesses entering new markets and companies replacing outdated websites.
Talk to Trellis about your business
Service Comparison
| Service | Primary Job | Best Used When | Key Signals |
|---|---|---|---|
| Website Design | Build the digital foundation | Starting new or rebuilding from the ground up | UX, architecture, speed, conversion |
| Website Redesign | Improve an existing site | Existing site has value worth preserving | Rankings, traffic, conversions, redirects |
| SEO | Improve organic search visibility | Search demand already exists | Rankings, impressions, organic leads |
| AEO | Improve answer retrieval | Customers ask direct questions | Answer coverage, structure, extractability |
| GEO | Improve generative-search understanding | AI visibility and entity authority matter | Mentions, citations, entity consistency |
| PPC | Capture active demand | Fast search visibility is needed | Cost, leads, conversion rate, lead quality |
| Meta Ads | Create and retarget demand | Audience and creative discovery matter | Leads, creative performance, audience response |
| LSA | Capture local service demand | Business is eligible and locally focused | Calls, messages, booked leads |
| Analytics | Improve decision quality | Attribution or measurement is unclear | Source accuracy, conversions, lead attribution |
Questions
What we offer, how the services fit together and how to get started.
Ask a QuestionA full-service digital marketing agency coordinates multiple channels such as websites, SEO, paid search, social advertising, analytics and conversion strategy. Trellis also includes AEO and GEO so traditional search, answer engines and generative AI visibility can be considered within the same strategy.
Yes. Trellis provides strategic website design focused on search demand, user intent, information architecture, conversion, SEO, AEO, GEO, performance and analytics.
Yes. Website redesign projects can include evaluation of rankings, traffic, URLs, content, internal links, backlinks, schema and redirects so valuable search equity can be preserved wherever possible.
SEO focuses on improving visibility in traditional search results. AEO structures information so search and AI answer systems can retrieve useful answers more easily. GEO strengthens the brand, entity, expertise and citation signals generative AI systems may use to understand and reference a business.
Not necessarily at the same intensity. A technically weak website may need SEO foundations first. A strong site may benefit from deeper AEO or GEO work. Trellis evaluates the current gaps before prioritizing the strategy.
Yes. Trellis provides PPC and Google Ads management focused on search intent, campaign structure, landing-page alignment, conversion tracking and lead quality.
Yes. Trellis can manage Facebook and Instagram advertising for lead generation, demand creation, retargeting, audience testing and creative testing.
Yes, for eligible businesses. Trellis can support LSA setup, targeting, optimization, lead review and performance analysis.
Yes. Analytics work can include GA4, Google Tag Manager, Search Console, form tracking, call tracking, ad-platform conversions and lead-source analysis depending on the business and available systems.
Trellis uses AI to assist with research, analysis, data organization, competitive evaluation, search analysis and pattern recognition. Human strategy remains responsible for interpreting the information and determining what actions make sense.
No. Trellis is based in Texas and works with businesses across the United States.
No. The services are designed to work together, but the right combination depends on the business. Trellis prioritizes services based on the problems, opportunities and data available.
Email hello@trellis-marketing.com with your website, goals and the marketing areas you want to improve. Trellis can then determine which parts of the digital system deserve attention first.
Ready to Grow?
You do not need more disconnected tactics. You need website, search, paid media and measurement working toward one business outcome.
Trellis finds your biggest opportunities, builds the right foundation and improves from real performance data.
Start a Conversation
