This Privacy Policy explains what information Trellis Marketing may collect when you visit our website, contact us, interact with our marketing or use our services; how that information may be used; and the choices that may be available to you.
This policy applies to the Trellis Marketing website and related online interactions operated by Trellis Marketing.
01Information We May Collect
The information Trellis Marketing collects depends on how you interact with us.
Information You Provide Directly
You may provide information such as:
- Name
- Email address
- Phone number
- Company name
- Website URL
- Service interests
- Project information
- Marketing goals
- Information submitted through contact forms
- Information sent by email
- Information provided during consultations or sales conversations
Please do not submit passwords, payment-card information, health information, government identification numbers or other sensitive personal information through general website contact forms unless Trellis specifically requests it through an appropriate secure process.
Information Collected Automatically
When you visit the website, Trellis and service providers may automatically collect technical and usage information such as:
- IP address
- Browser type
- Device type
- Operating system
- Referring website
- Pages viewed
- Time spent on pages
- Links or buttons clicked
- Approximate geographic information
- Date and time of visits
- Traffic source
- Campaign information
- Cookie or similar technology identifiers
This information may be collected through analytics tools, advertising technologies, cookies, tags, pixels, server logs and similar technologies.
02Analytics and Measurement Technologies
Trellis may use analytics and measurement tools to understand how visitors use the website and how marketing performs. These tools may include services such as:
- Google Analytics 4
- Google Tag Manager
- Google Search Console
- Google Ads conversion tracking
- Meta Pixel
- Meta Conversions API
- Call-tracking or form-tracking systems
- CRM and lead-attribution systems
- Website performance and diagnostic tools
The exact technologies used may change over time as Trellis updates its marketing and measurement systems. These tools may collect information about website visits, interactions, traffic sources, conversions, device information and campaign activity.
04How We May Use Information
Trellis may use collected information to:
- Respond to inquiries
- Provide requested information
- Evaluate potential projects
- Provide marketing services
- Communicate with clients and prospective clients
- Operate and improve the website
- Understand how visitors use the website
- Analyze marketing performance
- Improve advertising
- Measure conversions
- Detect technical or security issues
- Prevent misuse, fraud or spam
- Maintain business records
- Comply with legal obligations
- Establish, exercise or defend legal rights
Trellis may also use aggregated or de-identified information for analytics, research, planning and business improvement.
05Advertising and Remarketing
Trellis may use advertising platforms such as Google or Meta to promote its services. Depending on the technologies enabled, these platforms may use cookies, pixels, device identifiers or similar technologies to:
- Measure ad performance
- Create advertising audiences
- Retarget previous website visitors
- Limit repetitive advertising
- Understand conversions
Trellis does not control the privacy practices of third-party advertising platforms. Their use of information is governed by their own policies and settings.
06Forms, Calls and Lead Information
When you submit a form, send an email, call Trellis or otherwise contact us, Trellis may retain information related to that interaction. Depending on the tools used, lead information may include:
- Contact details
- Form responses
- Marketing source
- Landing page
- Campaign information
- Call metadata
- Appointment information
- Lead status
- Notes related to the inquiry
If Trellis uses call recording, recording will be implemented subject to applicable law and appropriate notice or consent requirements.
08Sale or Sharing of Personal Information
Trellis does not sell personal information for money.
Certain advertising or analytics activities may be treated as a “sale,” “sharing” or targeted advertising under some state privacy laws even when no money changes hands. Where applicable, Trellis will provide legally required choices or disclosures regarding such activities.
09Data Retention
Trellis retains personal information for as long as reasonably necessary for purposes such as:
- Responding to inquiries
- Managing client relationships
- Providing services
- Maintaining business and tax records
- Resolving disputes
- Enforcing agreements
- Meeting legal obligations
- Maintaining security and fraud-prevention records
Retention periods may vary depending on the type of information and the reason it was collected.
10Data Security
Trellis uses reasonable administrative, technical and organizational safeguards intended to protect personal information. However, no website, network, transmission or storage system can be guaranteed to be completely secure.
You should use reasonable care when sending information online and avoid transmitting sensitive information through unsecured website forms or email.
11Your Privacy Rights
Depending on where you live, you may have privacy rights regarding personal information. These rights may include the ability to:
- Request access to personal information
- Request correction of inaccurate information
- Request deletion of certain information
- Obtain a copy of certain information
- Opt out of certain targeted advertising
- Opt out of certain sales or sharing of information
- Withdraw consent where processing is based on consent
- Appeal certain privacy-request decisions
These rights are not absolute and may be subject to legal exceptions.
To submit a privacy request, email hello@trellis-marketing.com. Trellis may need to verify your identity before completing a request. Authorized agents may be permitted where required by law, subject to appropriate verification.
12Texas and Other U.S. State Privacy Rights
Trellis is based in Texas and serves clients across the United States. Residents of Texas and other states with applicable comprehensive privacy laws may have specific rights regarding personal data.
Where a state privacy law applies to Trellis and to a particular request, Trellis will process the request in accordance with that law. Not every privacy law applies to every business, data type or interaction.
13California Privacy Information
California residents may have rights under applicable California privacy laws, depending on whether Trellis meets the relevant legal thresholds and whether the information falls within the scope of those laws. Where applicable, California residents may have rights involving:
- Access
- Correction
- Deletion
- Information about categories of collection or disclosure
- Opt-out rights relating to sale or sharing
- Non-discrimination for exercising privacy rights
Requests may be submitted to hello@trellis-marketing.com.
14Children's Privacy
The Trellis Marketing website is intended for businesses and adults seeking marketing services. The website is not directed to children under 13, and Trellis does not knowingly collect personal information from children under 13 through the website.
If you believe a child has submitted personal information to Trellis, contact us so the information can be reviewed and, where appropriate, deleted.
15Third-Party Websites and Services
The Trellis website may link to websites, platforms or services operated by third parties. Trellis is not responsible for the privacy, security, accuracy or practices of third-party websites or services. You should review the privacy policies of those third parties before providing personal information.
16Email Communications
If you contact Trellis, we may reply using the contact information you provide. If Trellis sends marketing emails in the future, those messages will include an appropriate method to unsubscribe where required. Transactional, administrative or service-related communications may still be sent when necessary.
17Do Not Track and Browser Signals
Browsers and devices may offer privacy signals or settings. The website's response to these signals may depend on the technologies and consent-management systems in use. Where legally required and technically supported, Trellis will make reasonable efforts to honor applicable opt-out preference signals.
18International Visitors
Trellis is based in the United States and primarily serves businesses in the United States. If you access the website from outside the United States, your information may be processed or stored in the United States or other locations where Trellis service providers operate. Privacy laws in those locations may differ from the laws where you live.
19Changes to This Privacy Policy
Trellis may update this Privacy Policy from time to time to reflect:
- Changes in law
- Changes in website functionality
- New analytics or advertising technologies
- Changes in business practices
- New services
When the policy is updated, the effective date will be revised. Material changes may be communicated through additional notice where appropriate.
20Contact Trellis Marketing
Questions about this Privacy Policy or privacy requests may be sent to:
See also our Terms of Use and Accessibility Statement.
