SEO, Website Design & Digital Advertising
Trellis Marketing helps businesses get found by the right customers and turn website visits into calls, inquiries and sales opportunities. We provide search engine optimization, website design and redesign, Google Ads management, Facebook and Instagram advertising, and marketing analytics.
We start with the services you want to sell, the customers you want to reach and the markets you serve. Then we improve the website, content, campaigns and tracking that support those goals. SEO comes first in our search strategy, with clear customer answers and AI search visibility built into the work where relevant.
Based in Texas. Working with businesses across the United States.
What Trellis Does
Your customers need to find you, understand what you offer and feel confident enough to contact you. That takes more than a polished homepage or a report full of traffic numbers.
Trellis connects SEO services, website design, paid search management and conversion tracking around the work your business wants to win. We review the available search, website and lead data to identify where customers are finding competitors, where your content falls short and where inquiries are being lost.
You get a prioritized plan tied to your business goals, followed by the content, website or campaign work needed to put it into practice.
Full-Service Digital Marketing
Choose the service that matches your immediate problem, or talk with us about which work should come first.
View All ServicesCompete for searches that match your services and service areas.
We improve technical SEO, existing page content, keyword targeting, internal links and local search visibility, then track the inquiries organic search produces.
Explore SEO ServicesBuild a business website that makes your services easy to understand and your next step easy to take.
Website planning connects keyword research, service pages, mobile usability, persuasive copy and conversion tracking.
Explore Website DesignImprove an outdated or underperforming website with a plan for its existing rankings, content, URLs and inquiries.
We assess what should be preserved before changing the design or structure.
Explore Website RedesignReach people actively searching for your services.
Campaign work connects relevant keywords, geographic targeting, ad copy, landing pages and qualified-lead tracking.
Explore Google Ads ManagementReach potential customers, test offers and reconnect with interested visitors through Meta advertising.
We assess creative, audience response and lead quality alongside campaign costs.
Explore Meta AdvertisingFor eligible businesses, build another channel for local service inquiries.
We help assess eligibility, profile setup, service areas, budgets and lead outcomes.
Explore Local Services AdsMake important customer questions easier to answer through clearer service copy, useful FAQs and well-organized information.
AEO supports the same helpful content and technical foundation needed for SEO.
Explore AEO ServicesStrengthen the clarity and credibility of your business information across your website and relevant online sources.
GEO work supports AI search discovery without promising recommendations or citations from any platform.
Explore GEO ServicesFind out which channels produce inquiries and which inquiries become useful opportunities.
We review analytics, forms, calls and available CRM data to improve measurement and reporting.
Explore Marketing AnalyticsSearch Strategy
Your website needs to compete for the searches people make when they are ready to research, compare or contact a business like yours. We begin with keyword intent, useful service content, technical accessibility and clear internal links.
We also make important customer answers easy to find and support your claims with accurate company information, relevant experience and evidence. These improvements support answer engine optimization and generative engine optimization as part of the wider search strategy.
Our team uses AI-assisted analysis to compare search data, organize research and identify patterns faster. We review those findings against your actual services, customer questions and business priorities before recommending changes.
Your Website Is the Center of the System
A visitor should quickly understand what you do, where you work and why they should contact you.
Our website design services connect service navigation, keyword-focused copy, mobile usability and clear inquiry paths. For established websites, our redesign process also plans for existing URLs, content and search visibility.
See Our Website ApproachSite architecture should reflect what your audience is looking for, not just the internal organization of your company.
A website redesign should include redirect planning, metadata migration, content mapping, internal linking, schema review and technical SEO validation.
A website is not finished when it goes live. Analytics and conversion tracking should show what people do next.
Paid Media With a Purpose
Advertising should reach customers who fit your services, territory and offer.
We connect Google Ads management, Meta advertising and eligible Local Services Ads campaigns with relevant landing pages and conversion tracking. Where lead and sales data is available, we assess what happens after the click or form submission.
We review search terms, landing pages and lead outcomes together, so budget moves toward the campaigns producing useful inquiries.
Capture high-intent searches when prospects are actively looking for a solution.
Create demand, retarget visitors and reach audiences across Facebook and Instagram.
Generate calls and messages from qualified local searches for eligible service businesses.
Strategy and Execution
Trellis brings creative direction, website development, search strategy, advertising and measurement into the same plan. That means your copy, website structure and campaigns can support the same services and customer priorities.
You should understand what we recommend, why it matters and how progress will be assessed. Our work starts with your business goals and the available evidence, then moves into a clear scope and practical implementation.
Industries We Serve
Your customers search for specific services in specific locations. Your marketing should reflect that. Trellis Marketing builds SEO strategies, websites, Google Ads campaigns and lead-generation systems around the work your company wants to win, the areas you serve and the questions buyers ask before contacting you.
Explore industry-specific marketing solutions designed to help service businesses earn more relevant visibility, qualified calls and quote requests.
Get found by homeowners and property managers searching for septic tank pumping, installation, inspections, repairs and maintenance.
Explore Septic Company Marketing
Connect with homeowners searching for plumbing repairs, drain cleaning, water heater installation, leak detection and emergency plumbing services.
Explore Plumbing Company Marketing
Reach customers looking for AC repair, heating service, HVAC replacement, maintenance and emergency appointments.
Explore HVAC Company Marketing
Reach property owners across rural, multi-county territories who need new wells, pump repair or well service.
Explore Well Drilling Marketing
Win more of the driveways, patios, foundations and commercial flatwork your crews want to bid.
Explore Concrete Contractor MarketingImage Placeholder1000 × 600Suggested: newly installed residential garage door on a home exterior
Attract relevant repair calls, replacement estimates and installation inquiries with garage door SEO, website design, Google Ads and lead tracking built around your services and territory.
Explore Garage Door MarketingDon't see your industry? Explore our digital marketing services or see the industries we serve.
From the Blog
Practical guidance on SEO, AI search, paid advertising, websites and measurement for growing businesses.
Well Drilling Marketing
Well drilling PPC works best when campaigns qualify the location and type of project before spending money on clicks that cannot become profitable work.
Septic Marketing
Effective septic SEO separates pumping, repair, inspection, and installation searches so the right customers reach the right service pages.
Septic Marketing
Septic installation leads are more valuable when your marketing attracts property owners ready to discuss an installation, not homeowners looking for a rou
Questions
Straight answers about how Trellis works, what we offer and how to get started.
Ask a QuestionA full-service digital marketing agency helps businesses coordinate multiple digital channels, including website strategy, SEO, content, paid advertising, social advertising, analytics and conversion optimization. Trellis Marketing combines website design, SEO, AEO, GEO, PPC, Meta advertising and Local Services Ads into a connected strategy.
SEO improves your website's ability to appear for relevant searches. AEO focuses on clear answers to customer questions, while GEO addresses how your business and expertise are represented in AI search experiences. The work overlaps. Trellis starts with the website's search fundamentals and recommends additional work based on the gaps that matter to your business.
Yes. Trellis provides website design and website redesign services with a focus on usability, search visibility, conversion, analytics, site architecture and long-term scalability.
Yes. SEO services can include technical SEO, content strategy, on-page optimization, internal linking, keyword and topic research, entity optimization, local SEO and search performance analysis.
Yes. Trellis provides PPC and Google Ads management focused on search intent, campaign structure, landing page relevance, conversion tracking and lead quality.
Yes. Trellis provides Meta advertising strategy and campaign management for Facebook and Instagram, including audience targeting, creative testing, retargeting and lead-generation campaigns.
Yes. Trellis supports eligible businesses with Local Services Ads strategy, account optimization, service targeting and performance analysis.
Trellis uses AI to assist with data analysis, research, competitive analysis, search analysis, content evaluation and pattern recognition. AI helps process information faster, while strategy and final decisions remain grounded in business goals, real data and human judgment.
No. Trellis Marketing is based in Texas but works with businesses throughout the United States.
The cost depends on your current website, competition, target markets and the work included. A website project has different requirements from ongoing SEO or advertising management. Trellis defines the recommended scope before quoting, including the distinction between agency work, advertising spend and any separately required tools.
Yes. We review the current site's content, structure, tracking and limitations before recommending a rebuild. Existing pages may need better keyword targeting, clearer service information, technical fixes or stronger contact paths. A redesign is recommended when the existing site cannot support the required improvements effectively.
We agree on relevant outcomes and review the available data. That can include service-keyword visibility, organic landing-page traffic, calls, forms and qualified inquiries. Booked work and revenue can be included when your business can provide reliable CRM or sales information.
No. Your goals, website condition, competition and budget determine the priorities. We recommend a defined scope and explain which work should happen first.
Contact Trellis Marketing with your website, priority services and the main problem you want to solve. We will review your inquiry and discuss the appropriate next step. You can also email hello@trellis-marketing.com.
Ready to Grow?
Share your website, the services you want to grow and the locations you serve. We will discuss whether SEO, website improvements, advertising or better tracking should come first.
Discuss Your Marketing ProjectTell us what you are trying to improve, what is currently working and where you think the biggest opportunity may be.
hello@trellis-marketing.com
